If you as a business owner have ever wondered how to ensure that you have good signage design before manufacturing starts, then please keep reading on.

Statistics show that almost 76% of consumers say they have entered a store or business they had never visited before because it has good signage design. It also shows that almost 75% of people have told friends about a business based on their signage.

Thus, business traffic can be increased significantly when good signage design is ensured. This is why we want to give you 3 key elements to ensure you have a good signage design every single time.

Building Signage Designs.

Here are three ways to ensure you are building signage designs that are sure to catch the eye of any passer-by.

1. Signage Colours

When considering colour in signage it is important to recognise that it is one of the key factors to good signage and logos. When working on a signage project, you need to approach it with two things in mind. Firstly, consider branding and identity. Secondly, consider contrast and visibility.

Sometimes these two concepts will get in the way of each other. Generally, graphics and colour should be bright and saturated. Avoid light colours or pastels. Opt for colours that have a lot of contrast, especially between the background and images or text.

In terms of images and graphics, pick a single element and go big with it. Your design has to catch someone’s attention in a second and a single, simple focal point will help.

        2. Signage Typography

When it comes to typography, keep it simple. Aside from the company logo, pick a single typeface. Opt for something bold and strong that is easy to read. And make it big. Think about lettering in terms of 10 to 100. That is 10 inches of letter height for every 100 feet of visibility.

Then consider the total number of words. The message should be as simple as the typography. For the greatest impact, signs should not contain more than 15 words. The industry formula is typically referred to as the 3 by 5 rule. It breaks down in two ways. Three lines of text, up to five words each, or five lines of text, up to three words each. If the words are long, decrease those counts.

Other typography considerations include the use of bold or italics. Bold lettering can help aid in readability from a distance. Just make sure letters are properly kerned so that there is no confusion from a distance. Italics are troublesome and can be difficult on the eye; avoid them on signs.

     3. Signage Needs Contrast

While contrast is an important part of any design project, it is especially important when you only have a couple of seconds to catch someone’s attention. Every focal point needs to be clearly distinguishable.

When considering contrast, type, size and simplicity are key factors. With colour, it comes back to pairing hues that stand out from one another.

While there is no perfect set of colour combinations for signage and contrast, there are a few that stand out as being easy to read from a distance. These include black and white, black and yellow, blue and white, blue and yellow, green and white, red and white as well as red and yellow.

To create even more contrast between the sign design and environment, consider a border for your design. A simple, thick white or black box encasing the sign image can help set it apart from almost any other condition. In essence, you have created contrast between the environment or sign display enclosure and the message itself.

In Conclusion

When you apply these 3 elements to your Signage design it should elevate your sign and ensure that it catches the eye of passer-by. Thus, doing its job in exposing you to your target audience.